Dr. Craig Ziering Mentioned in MANE ADDICTS | The Skinification of Haircare—Does It Deliver?
It was bound to happen. The so-called “skinification of haircare,” which brings active ingredients and product types from facial care to hair and scalp care routines and has grown in the past few years, is a concept, that feels perfectly intuitive to a generation who came of age with the normalization of seven to 17-step facial skincare routines and encyclopedic knowledge of ingredient lists. The approach has even proved pandemic-proof, with market research firm NPD Group showing that even as other sectors of the beauty industry stalled in 2020, hair treatments and masks captured top market share gains for the year.
So it’s little wonder that as the haircare landscape has exploded with more product types than ever, including pre-shampoos and micellar washes for double cleansing, toning vinegar rinses, exfoliating salt scrubs and serums, and masks for hair and scalp, so have our hair and scalp care routines.
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